OUR TOP QUESTIONS (AND ANSWERS) ABOUT WHOLE FOOD DIETS

WHY DO WHOLE FOOD DIETS LOOK DIFFERENT?
Whole food diets will look visibly different from batch to batch and can to can because whole food ingredients are naturally variable in color and texture. Since Rayne does not add any artificial colors or harmful binders, the end product will reflect the whole food ingredients' variability. You may see differences such as lighter or darker kibbles, or possibly different sizes or shapes of kibble, which can be impacted by higher or lower densities of the formula. Canned diets may have a softer texture or be different in color.
WHY DO WHOLE FOOD INGREDIENTS MATTER?
Rayne's ultimate goal is to provide as many nutrients as possible from minimally processed and whole food ingredients. Dogs and cats have certain nutrients they need every day to meet their needs, promote their health, and improve their longevity. Where those nutrients come from matters. When the nutrients in a diet are provided individually through supplements and additives, the pet misses out on all of the many interactions between the food constituents in whole food. When consuming whole foods, these interactions are significant and provide superior health benefits.
WHY DOES "LESS-PROCESSING" MATTER?
Using whole food ingredients eliminates an entire step of high-heat processing in the manufacturing process and, therefore, out of our diets. This not only means that the pets who eat Rayne diets are getting their nutrients and micronutrients from real food (as opposed to highly processed meals, powders, and supplements), but that they are also consuming fewer Advanced Glycation End Products (AGEs) which can cause inflammation and tissue destruction. By avoiding highly processed ingredients that have higher levels of AGEs, we can potentially reduce the risk of certain chronic health conditions in dogs and cats. This is yet another reason that our Whole Food Philosophy is radically important to us.