Our guiding philosophy behind all our products and our promise to you is to use unprocessed, whole-food ingredients – wherever and whenever possible. Whole-food ingredients are the key to making pet foods that help prolong your pet's longevity and quality of life.
Superior Health Benefits.
Rayne's ultimate goal is to provide as many nutrients as possible from minimally processed and whole food ingredients. Dogs and cats have certain nutrients they need every day to meet their needs, promote their health, and improve their longevity.
Where those nutrients come from matters.When the nutrients in a diet are provided individually through supplements and additives, the pet misses out on all of the many interactions between the food constituents in whole food.
Our diets look different... as they should!
Whole food diets will look visibly different from batch to batch and can to can because whole food ingredients are naturally variable in color and texture. Since Rayne does not add any artificial colors or harmful binders, the end product will reflect the whole food ingredients' variability. You may see differences such as lighter or darker kibbles, or possibly different sizes or shapes of kibble, which can be impacted by higher or lower densities of the formula. Canned diets may have a softer texture or be different in color.
Just like the ingredients themselves, whole food diets will always vary in appearance, just like when you repeat your favorite scratch-cooking recipe at home.
