To ensure a consistent, high-quality supply of a protein, it must be one that is being raised for human consumption. In North America, we tend to keep rabbits as pets, not for food, and there are very few rabbit meat breeders. Rayne sources the rabbit for our novel protein diets from Europe (Italy and France), countries where rabbit is a common staple in the human diet.
The rabbit industry is a small farm, cottage industry, and the rabbits bred for meat vary in breed, size, diet, etc. We have a high protein content for our diets, meaning that we require a lot of meat to produce them. Because of this, certain batches may be darker, have less moisture, etc.