If your dog is constantly scratching, licking, or biting their skin, you might find yourself asking, "Why is my dog itching so much?" Persistent itchiness can be more than just a nuisance—it might be a sign of atopic dermatitis in dogs, a common allergic skin condition.

While environmental factors like pollen and dust mites are typical culprits, emerging research suggests that diet plays a crucial role in managing this condition.

Atopic dermatitis (AD) is a chronic inflammatory skin disease affecting up to 15% of dogs 1. In fact 58% of dogs with skin disease can have atopic dermatitis 1. It's characterized by symptoms such as redness, itching, and recurrent ear infections.

Certain breeds, including Golden Retrievers, Labrador Retrievers, and Bulldogs, are more predisposed to this condition 2,3. While environmental allergens are often blamed, food sensitivities can also trigger or exacerbate symptoms.

Veterinary clinical research has highlighted the positive impact diet may have for dogs with atopic dermatitis.

A study published in Veterinary Dermatology that compared therapies for treating atopic dermatitis in dogs found that “a significant number of canines benefited from dietary modification,” 4.

The study observed reductions in pruritus (itchiness), redness, and skin secretions in dogs over five-year and ten-year time periods.

At Rayne Nutrition, we understand the challenges everyone — pet parents, pets, and veterinary care teams — are facing when dealing with skin issues in dogs. That’s why we’ve introduced Skin Relief Dry Food, a diet formulated by board-certified veterinary nutritionists that’s specially designed to provide itch relief for dogs with sensitive skin and coat. This anti-itch dog food features:

While Skin Relief Dry Food is ideally designed for treating dogs with sensitive skin—it’s balanced essential fatty acids, vitamins, and minerals to support the skin barrier—the proof is in the positive outcomes observed in actual pets.

Consider the story of a dog owner who noticed significant improvements in their pet's skin condition after switching their dog’s diet to Skin Relief: 

“Your food has been a blessing for us. Sebastian loves it, his poop is solid, all allergies improved, no ear infections, his skin and quality of life has improved tremendously. It’s also more affordable for me. I rather pay for better quality of food to prevent health issues than treating issues at the vet after the fact.”

— Sonia P. sharing the story of her 6 year old pug, Sebastian

By focusing on high-quality, limited ingredients, Skin Relief Dry Food serves as an effective nutritional solution for sensitive skin and allergic dermatitis.

Skin Relief Dry Food is also indicated for weight management 9-11, acute or chronic pancreatitis (patient dependent) 12-15 and early stage congestive heart failure 16,17. Skin Relief is high in protein—it has much higher protein levels than other diets indicated for atopic dermatitis—and micronutrients which ensures adequate nutrient delivery during calorie restriction for weight management.

The diet is supplemented with taurine and carnitine which support heart health 18, and the lower fat and sodium levels make Skin Relief Dry Dog Food an option for dogs needing a diet to help treat acute or chronic pancreatitis.

For another dog parent, they found Skin Relief to be a game-changer for their dog:

“My little chiweenie was diagnosed with pancreatitis. She was very ill and I was struggling to find anything to feed her that would give her stability. This food was a secondary idea from my vet because it was within her dietary needs and they were out of the food we had been trying for a couple of weeks. I noticed right away how much she loved this food. It was the first food I didn't have to coax her to eat. She loved the flavor and I think the size of the kernels are perfect for small dogs.

She has been on this food for 5 months now and although she still has chronic pancreatitis she is stable, her tummy is back to normal and her poopies are back to normal which has been really hard to regulate. She still loves this food, which is great because her diet is so limited now. We even use it for "treats" when the other pups get something and I love that she loves it and doesn't feel left out. Honestly it's been a godsend for us and on top of it her skin and fur are in great condition!”

— Heather H., a verified Skin Relief Dry Dog Food customer

While diet is a cornerstone in managing atopic dermatitis, a holistic approach can offer additional relief. Products like medicated shampoos, prescription medications, and supplements can complement dietary changes. 

Rayne prefers other veterinary exclusive products when it comes to helping treat your pet, no matter the condition. For treating atopic dermatitis, some products that we trust are the Canine Omega Benefits nutraceutical and SolaceVet Benzoyl Peroxide Medical Shampoo, both from Veterinary Recommended Solutions.

These products are formulated by board-certified veterinary experts and contain specific ingredients intended to provide relief from itching and scratching.

If you're seeking allergy and itch relief for dogs, evaluating their diet is a vital step. Rayne's Skin Relief Dry Food offers a whole food, minimally processed diet option, from a veterinary exclusive company, formulated to help manage atopic dermatitis in dogs.

By addressing the root causes of itchiness through nutrition, you can enhance your dog's quality of life and reduce the discomfort associated with allergic reactions. As always, Rayne recommends that pet parents consult their veterinarian before making changes to your dog’s diet or medical plan.

To explore Rayne Nutrition's Skin Relief Dry Food and compatible treats check out our Skin Relief For Dogs Product Collection.

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4. Cline, M. G., Burns, K. M., Coe, J. B., Downing, R., Durzi, T., Murphy, M., & Parker, V. (2021). 2021 AAHA nutrition and weight management guidelines for dogs and cats. Journal of the American Animal Hospital Association, 57(4), 153-178.

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15. Schumann, J., Basiouni, S., Gück, T., & Fuhrmann, H. (2014). Treating canine atopic dermatitis with unsaturated fatty acids: the role of mast cells and potential mechanisms of action. Journal of Animal Physiology and Animal Nutrition, 98(6), 1013-1020.

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18. Watson, P. J., Archer, J., Roulois, A. J., Garden, O. A., Daminet, S., & Villiers, E. (2010). Observational study of 14 cases of chronic pancreatitis in dogs. Veterinary Record, 167(25), 968-976.